RMG Communications Team Spotlight: Katlyn Phelps Earns UC Davis SEO Certifications and Promotion
By Rachel Dickman, MBA, APR, Founder and CEO, RMG Communications
RMG Communications is proud to celebrate Senior Communications Coordinator Katlyn Phelps, who recently completed a comprehensive series of Search Engine Optimization (SEO) certifications through the University of California, Davis. These achievements come on the heels of Katlyn’s recent promotion to a senior-level coordinator role, reflecting her growing leadership, expertise, and impact on client work.
Katlyn’s advanced SEO training further strengthens RMG’s commitment to delivering data-informed, search-optimized, and audience-centered communications strategies for public-sector and mission-driven clients.
UC Davis SEO Certifications Completed
Katlyn completed the full UC Davis SEO Professional Certificate series, earning credentials in the following areas:
Introduction to Google SEO
Google SEO Fundamentals
Optimizing a Website for Google Search
Advanced Content and Social Tactics to Optimize SEO
Search Engine Optimization (SEO)
Google SEO Capstone Project
Issued between late 2025 and January 2026, these certifications reflect rigorous, university-backed coursework focused on technical SEO, content optimization, analytics, search visibility, and strategic implementation.
“SEO is constantly evolving, especially as AI becomes more integrated into communications work,” said Katlyn Phelps, Senior Communications Coordinator at RMG Communications. “Building a strong foundation in SEO best practices has helped me better understand how content performs, how people search, and how we can use both data and technology to create communications that are clear, accessible, and effective for our clients.”
How This Strengthens the RMG Communications Team
Katlyn’s SEO expertise directly enhances RMG Communications’ ability to support clients across digital communications, content strategy, website optimization, campaigns, and storytelling. Her training supports:
SEO-optimized blog content and website copy
Stronger keyword research and content planning
Improved discoverability for public-sector information
Data-driven content decisions aligned with user intent
Integration of SEO best practices into PR, social media, and multimedia strategies
This expertise is especially valuable for RMG clients navigating rate communications, public outreach, regulatory transparency, accessibility, and education-focused campaigns, where clarity, findability, and trust are essential.
Balancing AI Innovation With Strong SEO Fundamentals
While RMG Communications actively leans into the responsible use of artificial intelligence and emerging technologies, we believe that AI is most effective when guided by team members who understand SEO fundamentals and digital best practices.
Search visibility, content structure, user intent, and performance measurement require more than automation alone. Having professionals like Katlyn, who are deeply grounded in SEO principles, ensures that AI tools are used strategically — as an enhancer, not a shortcut. This approach allows RMG to move efficiently while maintaining accuracy, accessibility, and long-term performance for our clients.
Leadership Perspective: Investing in People and Best Practices
“At RMG, we embrace innovation, including AI, but we never lose sight of the fundamentals,” said Rachel Dickman, APR, Founder and CEO of RMG Communications. “Having team members who understand SEO best practices, user behavior, and content strategy ensures that technology is used thoughtfully and responsibly. Katlyn’s certifications and promotion reflect the kind of leadership, curiosity, and commitment to excellence that directly benefit our clients.”
Supporting Strategic, Search-Smart Public-Sector Communications
At RMG Communications, SEO is not treated as a standalone tactic. It is embedded into strategic planning, message development, content creation, and evaluation. Katlyn’s advanced training helps ensure that client content is not only compelling, but also easily discoverable, accessible, and aligned with how real people search for information, whether supported by AI tools or human-led strategy.
Her work supports RMG’s broader approach to measurable communications, helping clients reach the right audiences at the right time through websites, blogs, digital campaigns, and integrated media efforts.
Congratulations on a Well-Earned Promotion
Katlyn’s recent promotion to Senior Communications Coordinator reflects her continued professional growth, leadership, and dedication to excellence. Her expanded role allows her to bring both strategic insight and technical expertise to client projects, while mentoring team members and supporting RMG’s evolving service offerings.
“Katlyn’s commitment to professional development and continuous learning directly benefits our clients and our team,” said Dickman. “Her SEO expertise, combined with her understanding of best practices, strengthens our ability to deliver smart, forward-thinking communications solutions.”
Investing in Our Team to Better Serve Our Clients
RMG Communications believes that investing in our people is one of the most impactful ways to serve our clients. Katlyn’s UC Davis SEO certifications and promotion underscore our commitment to staying at the forefront of communications best practices by thoughtfully blending strategy, storytelling, data, AI, and digital innovation.
Congratulations, Katlyn, on this outstanding achievement. We are excited to see how your expertise continues to shape the future of RMG Communications.
